Designing AI agents that feel human — without pretending to be
A conversational agent doesn't need to pass as human to be effective — it needs to be clear, fast and genuinely helpful. Over-engineering personality often gets in the way of usefulness.
The strongest implementations we've studied are transparent about being AI, while still reflecting the tone and values of the brand they represent.
We design agents around the specific job — qualification, support, or internal assistance — and let the personality follow the function, not the other way around.
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